Janet Smith

JS&A On Assignment / On Assignment Studios


Janet is a trusted advisor to EMS organizations throughout the US. As a consultant, author, speaker, TV/video producer and a subject matter expert. Janet has worked with ambulance service leadership, EMS agencies and associations, and related healthcare services and programs to advance the EMS industry and profession as president and owner of JS&A On Assignment/On Assignment Studios.

Working directly with C-suite leadership, Janet has developed and executed ambitious campaigns in branding, marketing and advertising, public relations and public affairs, business communications, and production of communications tools and assets, including her Close Call television series and her children’s EMS awareness program, No Panic Please!

Award-winning work for ambulance service providers in their effort to create and develop winning regional and municipal proposals for high-performance ambulance contract services has taken Janet to communities in California, Oregon, Oregon, Texas, Wyoming, Colorado, Indiana, Arkansas, Oklahoma, Georgia, Alabama, and beyond. Her articles and columns appear in prominent EMS publications and websites, including EMS1.COM and JEMS. She’s a frequent speaker for the American Ambulance Association, Fire Med, EMS Today, EMS World Expo, and Pinnacle EMS national conferences.

Prior to founding her own company, Janet served as the Director of Communications for Laidlaw’s MedTrans corporation. She is also a former paramedic.

My Sessions

Championing the Changed Face of EMS

In this multi-media look at current EMS care providers’ appearance, attitudes, motivators and inspirations, Clay Hobbs and Janet Smith will offer an overview of industry and out-of-industry influencers and tools for attracting newly-defined “right people” for EMS field and leadership positions.  This session’s composite EMS caregiver profile and take-home tools for identifying and fostering future […]

Executive & Leadership Hot Topics Human Resources Operations PR, Media, & Marketing

Is All Media Good Media? Building Prestige for EMS

The US creative media is finally using everything “Ambulance” in entertainment again. This multi-media presentation looks at the evolution of respect, understanding, and trust in EMS and ambulance services now and for the future because of EMS in print, film, social media, and in standout local EMS awareness-building campaigns. It explores the value of 1980- […]

PR, Media, & Marketing