Constant, honest, productive communication, willingness to work through difficulties, validation, shared goals, trust, fun, admitting when you’re wrong, and showing affection – these foundational elements are important to establishing or growing a well-rounded, long-lasting (public) relationship (program). PR pros and operations leaders alike will learn how personal relationship principles can be authentically applied to shape and frame the public perception of your organization and how the many functions of public relations can help build lasting connections.
