From Animosity to Affinity: Reclaiming Your Reputation

June 23, 2025

11:00 am –

11:50 pm

Tracks: Hot Topics, Leadership / Executive, PR / Marketing / Biz Dev

Join us for a revealing case study on how EMSA turned the tide of public opinion following a tumultuous period in its history. In early 2022, EMSA grappled with severe challenges including high staff turnover, declining response times, and growing skepticism about its efficacy. Fast forward to 2025, and the landscape has dramatically transformed. This session will delve into the strategic measures that catalyzed this turnaround, providing attendees with actionable insights and strategies. Key takeaways include:

Effective Communication: Master the art of conveying the value of your EMS service to political and community leaders at all levels.
Data Utilization: Identify crucial data points to collect, such as economic impact figures and community satisfaction metrics, which go beyond traditional patient care statistics.
Advanced Media Strategies: Explore innovative media tactics that extend beyond basic press releases and direct engagements with journalists to boost your service’s media presence.
Leadership Engagement: Learn methods to involve executive leadership and board members in public relations and reputation management efforts to foster a unified front.

Speakers:

Adam Paluka
Chief Public Affairs Officer
EMSA

Adam Paluka, APR has been EMSA’s Chief Public Affairs Officer since October 2020. Adam joined EMSA in 2013 as the Authority’s first Community Relations and Social Media Manager previously working at FOX23 News in Tulsa as an anchor and reporter. As the Chief Public Affairs Officer, Adam oversees the many aspects of communication and marketing for EMSA including media relations, community relations, internal communications, government affairs, and overseeing the marketing...