Join us for a revealing case study on how EMSA turned the tide of public opinion following a tumultuous period in its history. In early 2022, EMSA grappled with severe challenges including high staff turnover, declining response times, and growing skepticism about its efficacy. Fast forward to 2025, and the landscape has dramatically transformed. This session will delve into the strategic measures that catalyzed this turnaround, providing attendees with actionable insights and strategies. Key takeaways include:
- Effective Communication: Master the art of conveying the value of your EMS service to political and community leaders at all levels.
- Data Utilization: Identify crucial data points to collect, such as economic impact figures and community satisfaction metrics, which go beyond traditional patient care statistics.
- Advanced Media Strategies: Explore innovative media tactics that extend beyond basic press releases and direct engagements with journalists to boost your service’s media presence.
- Leadership Engagement: Learn methods to involve executive leadership and board members in public relations and reputation management efforts to foster a unified front.
