The Write Stuff: From Idea to Byline

Originally presented at EMS World Expo—where it inspired and recruited a new wave of EMS writers—this interactive session returns to the AAA Annual Conference with an updated focus on empowering attendees to tell their own stories and earn their first byline.
In this engaging and practical workshop, Rob Lawrence shares his expertise on crafting compelling narratives, pitching stories to the right publications, and producing impactful content that highlights both organizational achievements and personal insights. Attendees will learn how to structure engaging articles, develop professional pitches, and use AI tools like ChatGPT to accelerate their writing process.
The session also explores strategies to overcome writer’s block, refine your authorial voice, and align your storytelling with your agency’s brand and mission. Whether you’re an aspiring writer or a seasoned communicator, you’ll leave equipped to amplify your message, engage your audience, and join the growing community of EMS storytellers shaping the future of the profession.