Crafting Messages that Connect

April 20, 2026

10:00 am –

10:50 am

Meeting Room 108

Tracks: Communications Workshop

This section focuses on building strong communication tools across multiple platforms. Learn how to optimize website content for clarity and engagement, craft compelling media pitches and press releases, and develop effective social media strategies—including creating content calendars, selecting topics, writing impactful posts, and gathering images and video. Additionally, the session will cover best practices for writing email newsletters that inform and connect with audiences.

Speakers:

Alexia Jobson
Director of Public Relations
REMSA Health

Alexia Bratiotis Jobson leads initiatives to strengthen engagement, elevate brand visibility, and foster meaningful connections through strategic communication. With more than 25 years of experience in business and communications, Alexia brings a wealth of expertise to her role. She holds the Accreditation in Public Relations (APR), a credential that reflects her professional competence, commitment to ethical standards, and mastery of progressive PR practices. In addition to her communications credentials, Alexia is...

Randall Mann
Vice President, Marketing & Public Relations
Acadian Ambulance

Randall joined Acadian in 2009 as the director of sales and marketing for Acadian Monitoring Services. He was promoted to vice president on the corporate level in 2013. Randall is responsible for developing and implementing marketing initiatives for Acadian’s six divisions. A graduate of the University of Louisiana at Lafayette, he served in various advertising, marketing and public relations roles in agency and in-house settings for more than 25 years. Randall...