Crisis Communications

Crisis Communications: Tips for Managing Your Messages to Various Audiences

While your operations teams are trained to respond swiftly and effectively in times of crisis, the same level of urgency and precision is required from your communications teams. In this session, Randall Mann, American Ambulance Association Communications Committee Co-Chair, will explore the critical role of communications during a crisis and how to engage key audiences—employees, stakeholders, regulators, and the community—with clear, consistent, and effective messaging. Learn strategies for crafting communications that maintain trust, provide transparency, and guide each audience through the crisis, ensuring your organization not only survives but emerges stronger.